Brand Strategy • Brand Identity • Campaign
Tetractys New Music
Branding for Austin's premiere contemporary-classical, new music concert series.
Tetractys New Music is a new music concert series that believes in the importance of music written by living composers and in creating opportunities for the Austin public to experience these compositions. Co-founder Chris Prosser approached ngd.studio in 2015 to create a brand identity that would give Tetractys a distinct look in a market driven by classical music clichés.
ngd launching Tetractys into Austin’s market so successfully that they performed at events at Austin’s global SXSW Festival within their first six months of operations, in addition to a launch campaign that covered costs for their first year of operations.
Identity
The tetractys (also known as the tetrad) is a triangular symbol consisting of ten points arranged in four rows: one, two, three, and four points in each row. The logo is a modern representation of the tetractys, and alludes to a play button and turn table.
Tetractys Black
#242424
Tetractys White
#F7F7F7
Tetractys Vermillion
#e14443
“Nick’s work has in every way been nothing short of exceptional. His design and comprehensive knowledge of current and best practices has propelled our organization’s branding and consumer visibility from a state of stagnation to dynamic vibrancy. The simple fact is we would not be where we are today without his excellent work and professionalism.”
