If you’re in need of a brand for a new company or product, or want to strengthen your existing brand, you've found the right person. That said…
If you’re here because you want me to only execute some “cOoL BrAnDiNg” for you without an ounce of research, I am not the right person to work with you. If you’re wanting only execution (and no research), I am not the right person to work with you.
Most brand/creative studios will gladly take your money and devote their whole consultancy designing and executing brands under the mask of being “strategic,”—without any knowledge of what the word means, or without any evidence-based principles that should (and can) guide the design of brands. Their practice is more about the craft then it is about evidence.
The branding industry is largely unregulated and dominated by the loudest Instagram and Tiktok designer or marketing clowns that regurgitate the same consistent bull shit, and if you’re a business owner reading this, you’re most likely the recipient of misleading information. Here are just some examples:
If you heard that “Storybrand is the solution,” you’ve been misled.
If you heard that “social media ‘first’ is the solution,” or anything about “growth hacks,” you’ve been misled.
If you heard “digital is the solution, and print advertising is dead,” or that strategy means, “we need a social media strategy,” you’ve been misled.
And if you think your company’s brand needs to “connect” with customers, you guessed it: you’ve been misled.