If you’re here because you want me to execute “a cool logo” for you without any research or diagnosis into the market, then I would immediately recommend leaving this website.

Most branding consultants will gladly take your money and devote their whole consultancy by designing brands under the mask of being “strategic,”—without any clue about the history, evidence, or discipline that exists in branding or brand management. If you have ever heard some variation of “our brand strategy is for your brand to be modern, purposeful, and loved by consumers” from a consultant, you should immediately run in the opposite direction.

The branding industry (especially in America) is largely unregulated and in a poor state. This results in a bunch of clowns giving you “strategic” advice when in fact (because they are clowns) are jokesters. I don’t want to be apart of that circus.

So if you are 100% convinced that, “Storybrand is amazing”, I am not for you. If are 100% convinced that “social media is all you need,” or anything surrounding “growth hacks,” then I am not for you. If you are 100% convinced that “digital is everything, and print advertising is dead,” this is not the place for you. If you are 100% convinced that strategy means, “we need a social media strategy,” then you do not understand what it means to have a strategy.

If you believe that the best way to succeed in the market is to remember that you are not your customer, and therefore, you don't fully understand their needs and desires without doing proper research…then this is the place for you. If you understand (or find interest) in the idea that strategy must happen before tactical executions…and diagnosis must happen before strategy, then you’ve come to the right place.